Recently I’ve been spending some time on Linkedin and I oddly feel quite proud that I have crossed the 400 plus connections mark (not friends I remind myself, friends are reserved for Facebook). I wonder perhaps if that is because as ‘social animals’ we feel some security in people validating us? This links in (drum roll...) with a conversation I had last week with a fascinating lady called Clare Robinson from Green Elephant Coaching who talked about how much basic human behaviour impacts on our current behaviour at work. In my mind this is definitely reflected in our use of social media...
But coming back to less primeval issues and Linkedin, a big concern at the moment from many employers and HR people, is around this increasingly popular social media tool. Following on from my previous blog, the crux of the concern seems to be around the issue of ‘control’. Pre social media times (ancient history to many of the students at Edinburgh Napier University), employees in commercial roles would put their business contacts in a big black book or some sort of customer management database. When employees finished their employment with the company, those business contacts would remain with the company and the MD of that company would sleep well knowing that those hard earned contacts weren’t going to a competitor! However since the rise of the internet and social media we now have those same employees putting their contacts on Linkedin! How dare they!